How I Saved John Chow 5090 MB Bandwidth

My fellow blogger friend John Chow recently uploaded his new logo which is very nice indeed. The logo weighed in at a very minimal 25.8 KB. Although this is small for most blogs, the amount of traffic john receives from his loyal readership (280000/MONTH) soon starts munching a massive bandwidth hole.

So, I decided to run Johns logo through my "magic image tool" and managed to reduce that logo from a 25.8KB monster.. all the way down to a well respecting.. well.. 24KB

Not a lot, I hear you say. But remember with the amount of traffic being pumped through johnchow.com I managed to save him 5090 MEGABYTES of bandwidth each and every year. Can you imagine the savings if we had done this with all images on-site?

The Magic Image Tool

WP-Smush-it is a simple WordPress plugin that automatically reduces the image (gif, jpg, png) file size by removing unneeded bits of information and code stored withing the image. The key-word there peeps was "unneeded", meaning the images loses absolutely NO quality! I've managed to reduce some image sizes by more than 40%. The best part about WP-Smush-It is that it auto "smushes" your images as they're uploaded via your WordPress admin.

Anyhoo, go check out Johns blog, and also grab the Smush-It widget directly from your WP admin as it's easier with the one-click install.

Lou